1. Acceptance of Terms

By accessing or using the Google Ads Optimizer (“the Service”) provided by 365SoftLabs Ltd (“we,” “us,” or “our”), you agree to be bound by these Terms of Service. If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these terms.

2. Service Description

The Google Ads Optimizer is a software-as-a-service (SaaS) platform that:

• Connects to Google Ads accounts via Google’s official API
• Analyzes campaign performance data
• Provides optimization recommendations and automated adjustments
• Generates reports and insights for advertising performance
• Offers tools for budget management and bid optimization

The Service is provided on a subscription basis with various tiers offering different features and capabilities.

3. Eligibility & Account Registration

3.1 Eligibility Requirements

To use the Service, you must:

• Be at least 18 years old or the age of majority in your jurisdiction
• Have a valid Google Ads account in good standing
• Provide accurate and complete registration information
• Maintain the security of your account credentials

3.2 Account Security

You are responsible for:

• All activities under your account
• Maintaining confidentiality of your login credentials
• Promptly notifying us of any unauthorized access
• Ensuring your account information remains current

4. Google OAuth & API Access

4.1 Authorization Process

To use our Service, you must authorize us to access your Google Ads data through Google’s OAuth 2.0 consent screen. This authorization:

• Is required for the Service to function
• Grants limited access to your Google Ads account data
• Can be revoked by you at any time through Google Account settings
• Is subject to Google’s API Services User Data Policy

4.2 Scope of Access

By authorizing our Service, you grant us permission to:

• View and manage your Google Ads campaigns
• Access performance reports and metrics
• Make optimization adjustments within your account
• Retrieve account structure and settings

5. Subscriptions & Payments

5.1 Subscription Plans

We offer various subscription plans with different features. You agree to:

• Pay all applicable fees for your selected plan
• Provide accurate billing information
• Maintain valid payment method on file

5.2 Billing & Renewals

• Subscriptions automatically renew at the end of each billing cycle
• You may cancel auto-renewal at any time before the renewal date
• All fees are non-refundable except as required by law
• We may change subscription fees with 30 days notice

5.3 Free Trials

Free trials, when offered, automatically convert to paid subscriptions unless canceled before the trial ends.

6. User Responsibilities

As a user of our Service, you agree to:

• Use the Service only for lawful purposes
• Comply with all applicable laws and regulations
• Obtain necessary rights to any content you optimize
• Monitor your Google Ads campaigns and budgets
• Review optimization suggestions before implementation
• Maintain appropriate backup of your data

7. Prohibited Activities

You may not use the Service to:

• Violate Google Ads policies or terms of service
• Engage in fraudulent or deceptive advertising practices
• Infringe upon intellectual property rights
• Distribute malware or harmful code
• Attempt to reverse engineer or hack our systems
• Use automated means to create multiple accounts
• Resell or redistribute access to the Service
• Promote illegal activities or harmful content

8. Intellectual Property Rights

8.1 Our Intellectual Property

365SoftLabs retains all rights, title, and interest in:

• The Google Ads Optimizer software and platform
• Our algorithms, methodologies, and optimization techniques
• Our trademarks, logos, and brand elements
• Documentation, content, and website materials

8.2 Your Content

You retain ownership of your Google Ads account data and content. By using our Service, you grant us a limited license to:

• Access and process your data to provide the Service
• Use aggregated, anonymized data for service improvement

9. Data Usage & Privacy

Our data practices are governed by our Privacy Policy, which is incorporated into these Terms by reference. Key points include:

• We collect and process data as described in our Privacy Policy
• We implement security measures to protect your data
• We do not sell your personal data to third parties
• We comply with applicable data protection laws

By using the Service, you consent to our data practices as described in the Privacy Policy.

10. Disclaimers & Limitations

10.1 Service “As Is”

The Service is provided “as is” and “as available” without warranties of any kind, either express or implied. We do not guarantee:

• That the Service will be uninterrupted or error-free
• Specific results or performance improvements
• That all optimizations will be successful
• Compatibility with all Google Ads account configurations

10.2 Third-Party Services

Our Service depends on Google Ads API and other third-party services. We are not responsible for:

• Google API outages or limitations
• Changes to Google’s terms or API functionality
• Performance of third-party payment processors

11. Liability Limitations

11.1 Limitation of Liability

To the maximum extent permitted by law, 365SoftLabs shall not be liable for:

• Indirect, incidental, or consequential damages
• Loss of profits, revenue, or data
• Advertising costs or lost business opportunities
• Damages exceeding the amount paid for the Service in the past 6 months

11.2 Acknowledgment of Risks

You acknowledge that:

• Google Ads optimization involves inherent uncertainties
• Automated adjustments may not always produce desired results
• You should monitor campaigns and use professional judgment
• We are not responsible for Google’s ad approval decisions

12. Termination

12.1 Termination by You

You may terminate your subscription at any time through your account settings. Termination will be effective at the end of your current billing period.

12.2 Termination by Us

We may suspend or terminate your access if:

• You violate these Terms of Service
• You fail to pay subscription fees
• Required by law or to protect our rights
• We discontinue the Service

12.3 Effects of Termination

Upon termination:

• Your access to the Service will cease
• We will revoke API access to your Google Ads account
• You may request deletion of your data per our Privacy Policy
• Outstanding fees remain payable

13. Modifications to Terms

We reserve the right to modify these Terms at any time. When we make material changes:

• We will update the “Last Updated” date
• We may notify you via email or in-app notification
• Continued use after changes constitutes acceptance

If you disagree with changes, you may terminate your subscription as described in Section 12.

14. Governing Law & Disputes

14.1 Governing Law

These Terms shall be governed by the laws of England and Wales, without regard to conflict of law principles.

14.2 Dispute Resolution

Any disputes shall be resolved as follows:

• First attempt informal resolution via the contact information below
• If unresolved, disputes shall be submitted to binding arbitration in London, UK
• Each party bears its own arbitration costs

14.3 Class Action Waiver

You waive any right to participate in class actions or collective arbitration against 365SoftLabs.

15. Contact Information

For questions about these Terms or legal notices: